Marketing Manager, LEGO Botanicals - Careers - LEGO.com

Marketing Manager, LEGO Botanicals Share on: Apply now Management Level Manager Job ID 0000035258 Category Sales, Marketing & Product Management Location Billund, Denmark Job Description Join LEGO Botanicals to drive impactful marketing campaigns and expand our brand's reach. Collaborate with teams to enhance our adult consumer base and transform LEGO from kids' toys to elegant home displays. We seek a creative and analytical marketer with strong communication skills. Core Responsibilities Drive marketing campaign development from brief development through to execution and results tracking, working collaboratively with various stakeholders and working teams- LEGO Agency, Markets, branded Retail, and communication channel teams. Support the portfolio/product development process by collating and providing relevant data and insights on consumers and commercial performance, and leading research streams for the franchise. Drive the selling-in process, highlighting the key strengths and benefits of the portfolio and marketing plan, to support the needs of markets’ customer development teams. Partner with the Cross Franchise Marketing team on the implementation and continued optimization of the franchise VI/packaging and brand guidelines Manage the day-to-day collaboration with internal and external partner, ensuring plans & activities that are cohesively aligned with the Botanicals branding. Play your part in our team succeeding LEGO Botanicals is one of our biggest and most important franchises that play a crucial role in developing our adult women user base. Your work will have a huge impact on the overall growth of the adult consumer group and set a standard for how we market differently and creatively to this audience! Be part of bringing the joyful aesthetics of LEGO Botanicals to more women and girls worldwide and expanding our brand footprint from “toys in kids’ room" to a beautiful display in home. Do you have what it takes? A background in marketing or a related business field, coupled with several years of experience in marketing and brand development, ideally in campaign creation Is proficient and comfortable in both left and right brained thinking -systematic and analytical in supporting the business planning and marketing strategy development; creative and imaginative in driving the communication/marketing campaigns Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues A team-player with a collaborative attitude, able to drive conversations across diverse teams (e.g., Agency creatives, channel owners, product design teams, Global Insights team, IP partners, etc.) Can comfortably shift from high-level strategic thinking/ planning to day-to-day project management and execution. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as